Last month we talked about how advisors can participate in the great wealth transfer by working with existing clients. The other approach— is to pitch your value as an advisor to the grown-up children. We are in the foothills of… Read More »From Boomers to Zoomers: Adapting Financial Advisory for the Great Wealth Transfer
There will be no starting gun for the Great Wealth Transfer. For financial advisors looking to participate, it is already here.
For the financial advisor, a professional website is the modern business card. Client referrals and lead programs that perform are still gold, but these days producers still need to demonstrate that their business is a going concern, and show that… Read More »Online Marketing for Advisors: Balancing Tradition with Technology
If a prospect asked you to describe your online security measures, would you have the response that would help land the sale? Selling insurance products means understanding the idea of mitigating risk. This extends to the need for electronic security—It… Read More »Protecting Your Business and Clients: A Guide to Online Security Measures for IFAs
We can’t be all things to all people. Advisors can make a good living as generalists, but specialization—finding your market niche—can be the key to higher commissions. You make more money as an advisor if you have a market niche. … Read More »Finding Your Market Niche Might Be Easier Than You Thought.
Advisors know that marketing is important, but it never seems to be as important as landing prospects, calling clients, and closing business. Its effectiveness can be hard to quantify so it can seem like a non-optimal use of time no… Read More »Developing a Content Calendar Makes your marketing more efficient.
How do you primarily communicate with your existing clients and recent leads? Email might not have the current appeal of social media and video, but for communicating with existing contacts, it is still critical. Ideally, you should organize your contacts… Read More »Getting Started with Email Marketing
If you’re an agent working the annuity markets, you know fixed and indexed annuity sales are at historic highs. If you’re not, now is the time to get involved. Interest rates are up, stock and bonds markets are down, and… Read More »Getting In On The Annuity Stampede
Advisors don’t need to be digital design geniuses or social media influencers to create and maintain an effective internet presence. Conversely, in 2023 financial professionals must have at least a basic online foothold. Younger generations prefer to operate remotely and… Read More »Establishing a Digital Baseline for Your Advisory Business
How much business did you close last year from referrals? All advisors know that referrals from clients are critical. In an increasingly competitive marketplace and a difficult economic environment, building and growing your referrals should form part of your marketing… Read More »Systemize and Plan your Client Referral Strategy for Long-Term Success